Cookie Policy

Last updated: 02/12/25

1. What are cookies?

Cookies are small text files that are placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work, to make them run more efficiently, and to provide information to the site owner.

We also use similar technologies such as scripts and pixels. In this policy we refer to all of these as “cookies”.

2. Who are we?

This website is operated by BEST Ltd (“we”, “us”, “our”).

For more information about who we are and how we handle personal data, please see our Privacy Policy.

3. How we use cookies

We use cookies to:

• Make the website work properly

• Remember your cookie preferences

• Understand how visitors use our site so we can improve it

• Help keep the site secure

• Show you relevant adverts on other websites (remarketing/retargeting), where you have given your consent

We group cookies into the following categories:

1. Strictly necessary cookies: needed for the site to function. These cannot be switched off using our cookie banner.
2. Analytics and performance cookies: help us understand how the site is used, which pages are visited and any issues people might experience.
3. Marketing/advertising cookies: used to show you more relevant adverts on other websites based on how you use our site. These are only used if you consent.

4. Cookies we use

The exact cookies used on this website may change from time to time. Your cookie preferences panel will always show the most up-to-date list.

Below are examples of the main cookies we use:

Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off in our systems.

Analytics and performance cookies

We use Google Analytics 4 (GA4) to understand how visitors use our site (for example, which pages are most popular and how long people spend on them).

We use Microsoft Clarity to see how visitors interact with our pages (for example, scroll depth and clicks) so we can improve our layout and user experience. We configure Clarity so that it does not intentionally record information that directly identifies you, and we use its masking features for sensitive areas.

Marketing/advertising cookies

We use advertising and remarketing tools (for example Google Ads and LinkedIn) to show you relevant adverts on other websites based on your visit to our site. These tools use cookies and similar technologies to recognise your device and understand that you visited our site.

We only set these non-essential cookies with your consent. You can change your decision at any time using the cookie settings link on our site.

5. Managing cookies

When you first visit our website, you will see a cookie banner:

• You can accept all cookies

• You can reject non-essential cookies (we will still set strictly necessary cookies)

• You can go to cookie settings to choose categories in more detail

You can change your choices at any time by:

• Clicking the “Cookie settings” link (or similar) on our website; and/or

• Changing the settings in your web browser so that it blocks or deletes cookies.

Please note that blocking some types of cookies may affect how the website functions.

6. Third-party cookies

Some cookies are set by third parties, such as:

• Google (for Google Analytics 4)

• Microsoft (for Clarity)

These providers may use cookies to provide us with analytics services. They may also collect information about your use of other websites, but we do not use their services for personalised advertising.

For more details about how these third parties use cookies and process your data, please refer to their own privacy and cookie policies.

7. Changes to this policy

We may update this Cookie Policy from time to time, for example if we add new tools or cookies. When we do, we will change the “Last updated” date at the top of this page. We recommend you check back regularly to stay informed.

8. Contact us

If you have any questions about our use of cookies, you can contact us at:

Email: admin@bes-technical.co.uk